Frankie & Junie’s is a coffee shop and record store with a vintage vibe. Customers will have the opportunity to indulge in a fragrant, strong-bodied coffee that will entice their taste buds and fuel their bodies with energy to start their day. In addition, the atmosphere is very inviting and one can enjoy comfortable seating while playing a game of cards or putting together a puzzle. Frankie and Junie’s offers customers a variety of merch and gifts such as vintage records, tote bags, t-shirts, tube socks, etc. People can download the Frankie & Junie'a app to check out new arrivals, buy a bag of coffee, or find out how to gain points towards free items on their next visit.
When approaching the branding for Frankie & Junie’s, I wanted to use bold colors that represent the 70’s aesthetic. For the logo, I wanted to keep it simple and clean while combining an element of fun by adding a coffee bean as the apostrophe. My designs used many elements such as vintage records, coffee mugs with a 70’s vibe, and funky wavy patterns to produce the feel of a shop that would have been popular during the 1970s.
